Why You Need a Personal Brand in Network Marketing

Your upline wants you to make a list of your 25 closest friends and family members so you can jump on a quick three-way call to introduce them to the business, right? And, as much as you want success in your MLM, you just do not feel good about tricking family and friends into joining your business. Believe me. I understand. Been there. Done that.

That’s why I did my own research on industry leaders in the network marketing space and I realized one key thing. I could find ALL of the most successful network marketers online. They either had a blog, website, podcast, super sick Facebook fan page or to-die-for Instagram profile. I knew that if I approached my MLM business like an actual business, I could leave the broken 90’s style marketing tactics recommended by my upline in the dust.

That’s why I built a personal brand.

That’s why you should build one as well.

As a network marketer, you are already competing against every other person in the company because you are selling the same products. The best way to stand out among the competition is to showcase your unique personality through a personal brand online.

Here are my Top 3 Tips on why you should build a personal brand within a network marketing business.

1) You Get To Set The Pace For Your Business

Let’s forget the fact that you are in a multi-level marketing company and focus on one thing: This is YOUR business. Period. Doesn’t it make sense that it should be built around you? That is why building a personal brand is important to the long-term success of your business.

It’s easy to do the comparison game when you first join your MLM because your upline has most likely outlined your success relative to what others in the business have done. “So-and-so reached platinum, double diamond, executive leader of the world in 2 months. Do you think you can do that as well?” Sound familiar?

Probably.

It’s a game you cannot win. So don’t play it.

Instead, sit down with a piece of paper and ask yourself a few questions to help shape your business and then write down the answers. Who is your ideal client? What impact do you want to have on them? What lifestyle do you want for yourself and what lifestyle do you want to help others achieve? What does success in this business look like to you?

Doing this will allow you to craft your business around who you are (or who you want to ultimately become) and release you from the notion that you're climb to the top has to match or exceed the company’s top producer.

2) You Get To Tell Your Story, Your Way

True story. I joined a well-known network marketing company and my up-line gave me a blueprint of how I HAD to lay out my Instagram. It didn’t give me any room for my own style, edge or personality. Plus, I felt like I was competing against a bunch of 20-something women with brightly colored “cool” hair, who were all fitter, had bigger homes, unlimited travel budgets and a dedicated social media team to make their content flawless. There I was, an almost 40 year old who was working two jobs and barely had enough time to eat well, never mind create enough interesting content to sustain posting 85 times a day (okay, she only recommended 3-5 posts a day but still — it may as well have been 85).

I eventually jumped ship and joined a new network marketing company. But, I still had the problem of how to bring my whole self to social media without seeming “fake” or overly-curated for the ‘gram. What I realized is I have a passion for helping people who looked like me and could relate to me. I wanted to help women who hadn’t given themselves permission to practice self care with a good diet and steady exercise because they thought it was somehow selfish. I wanted to help women who wanted to feel accomplished without counting calories day in and out or posting their workouts every morning. I wanted to help women who were over 30 and didn’t want to be counted out, but instead wanted to start their journey to better. I knew that story. It was MY story and it was the one I needed to tell.

That’s why creating your personal brand is so important. Doing so allows you to reach the audience you most connect with and want to help. Yes, in network marketing you have competition. But your story is uniquely your own. Building a personal brand gives you the freedom to share your story and how you can help others achieve the same results you have.

3) You Get To Be Wherever Your Clients Are

I hate three way calls. Always have. Always will. Maybe it’s because they feel so slick and unwanted. Maybe it’s because every three way call I’ve been on the other end of has meant something bad was happening (from high-school gossiping to high-pressure sales). Because I hate them so much, I know I could never build a legitimate MLM business with three way calls.

Making a list and combing through everyone you know gets old, fast. And, it sets you up to burn bridges with your family and friends. Building a personal brand allows you to sidestep all that nonsense to find your target audience exactly where they hang out. Does your ideal client listen to podcasts? Great! Start one. Does your ideal client live on Facebook? Good. Create a Facebook Fan page (so you can run ads and not depend on friends and family to build your business).

Wherever your ideal client is, create an outreach plan that includes building your brand around the places you know you will find them.

Bottom line, you got into business in order to do it your way and be your own boss. Part of that is not letting your upline convince you that building your business with outdated tactics is the fastest, most reliable or sustainable path to success. You know it is not. So bring your network marketing business into the 21st century by building your own personal brand.

If this sounds good to you, let me help you with next steps!

Do you want a simple training that will jumpstart your journey into starting a personal brand for your business? You’re in luck!

Watch This Free MLM Training!

This will teach you how to build a personal brand (even if your upline doesn’t think you should)

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Want to learn how to start an online business and work from home like I do?

Why I Stopped Building Landing Pages the Hard Way

If you've ever sat down to build a landing page and immediately felt overwhelmed by the blank screen staring back at you, you're not alone. For a long time, I was in that same spot. Drag-and-drop builders help, but they still take time. And when you're running a solo online business, time is the one thing you don't have enough of.

That's why I started experimenting with using Claude AI to build my landing pages for me. And what I found changed how I approach the whole thing. In this post, I'm going to walk you through exactly how I do it, step by step, so you can start doing the same.

What You Need Before You Start

You don't need to be a developer for this. You don't need to know HTML. You just need two things: a Claude AI account (the free version works for basic pages) and a Systeme.io account (also free to start).

That's it. If you have both of those, you're ready to go.

Step One: Writing the Right Prompt for Claude

This is where most people get stuck. They open Claude, type something vague, and get back something that doesn't really work. The fix is being specific.

Your prompt needs to include your product name, what the offer is, your brand colors, and what you want the page to do. For example, you might tell Claude: 'Build me a Systeme.io-compatible landing page for a digital product called [Product Name]. The offer is [what it includes and what it costs]. Use a dark navy background with red accent colors. Include a headline, features section, countdown timer, and a buy button.'

That level of detail gives Claude enough to work with. The more specific you are, the better the output.

Step Two: Getting the HTML From Claude

Once you submit your prompt, Claude is going to generate a block of HTML code. This usually takes about one to two minutes. When it's done, you'll see a full page of code on your screen.

Don't panic. You don't need to read it or understand it. All you need to do is hit the copy button and move on to the next step.

Step Three: Importing the Code Into Systeme.io

Now you'll head over to your Systeme.io dashboard. Create a new blank page and give it a name. Once you're inside the page editor, look for the HTML element in the sidebar and drag it onto your blank canvas.

Click on that HTML element, go to 'Edit Code,' delete the placeholder text that's already in there, and paste in the code you copied from Claude. Hit save.

At this point, you'll see your page take shape. It might not look perfect yet, but the structure is there.

Step Four: Fixing the Padding Issues

Here's something that trips up a lot of people. Systeme.io adds default padding to every element on the page. So when you paste in your HTML, you might notice a white bar at the top or gaps where there shouldn't be any.

The fix is simple. Click on the section that's causing the issue. Look for the padding settings, usually labeled in the element options. Drop the top and bottom padding down to zero. Do this at both the section level and the row level. Once you save, those gaps should clear up.

Step Five: Checking the Mobile View

After your desktop version looks clean, always check the mobile view. Claude does a solid job with mobile-friendly code, but the font sizes can sometimes come out a little large on smaller screens.

If that's the case, just go back to Claude and ask it to adjust the font sizes for mobile. Something like: 'Can you update the HTML so the heading text is smaller on mobile screens?' Claude will spit out a revised version of the code. Copy it, paste it back into Systeme.io, and you're done.

The Hybrid Approach: AI Plus Drag-and-Drop

One thing I want to be clear about. When you build a page this way, you can't use Systeme's drag-and-drop tools to edit text or buttons directly. Because the entire page is HTML, those elements don't work the same way. Every change has to go through Claude.

That's why I recommend what I call a hybrid approach. Use Claude to build the sections that are design-heavy, like your hero banner or feature blocks. Then use Systeme's native tools for the simpler pieces that you'll want to tweak often, like your opt-in form or your footer.

This gives you the speed of AI and the flexibility of the builder. Best of both worlds.

How Fast Is This Really?

Here's my honest answer. From opening Claude to having a live page preview in Systeme.io, I've done it in under 10 minutes. The prompting takes about 30 seconds. The code generation takes about two minutes. The import and padding fixes take another five minutes or so.

Compare that to spending 30 to 60 minutes building a page from scratch, and this method isn't even close. It's faster every single time.

Final Thoughts on Using AI to Build Landing Pages

If you've been putting off building your funnel because the tech feels like too much, this is your sign to just start. You don't need design skills. You don't need to hire a developer. You just need to know how to write a decent prompt.

Claude handles the code. Systeme.io hosts the page. You just put the pieces together. That's the whole thing.

I've put together a full video walkthrough that shows this process live from start to finish. If you want to see it in action, you can check that out on my YouTube channel.