The 7 Best Sales Funnel Builders For Digital Marketers In 2023

What is a sales funnel?

A sales funnel builder’s job is to hold your visitors hand through the entire sales process. It captures new leads, builds your online following, and generates sales. According to Sales Force, “businesses that use marketing automation to nurture prospects experience a 451% increase in qualified leads.”

The best sales funnel builders provide plenty of creative and marketing assets like landing pages, lead capture elements, email marketing, payment processor, webinar capability, etc.

Because a huge number of prospects or leads may enter your entry-level sales process, only a few of them will make a purchasing decision as they go down the sales process, this idea is referred to as a funnel.One thing to keep in mind is that when leads progress through your sales process or sales funnel, they demonstrate a stronger desire to buy your items and become your customer.

sales funnel graphic

Regardless of whether you run an offline or online business, your sales funnel must have these 4 steps —

  • Awareness – It’s the first stage of your sales funnel, when you showcase your company and products to potential clients. Anything from a Facebook post to a Google search to word of mouth can help generate awareness.
  • Interest – Now that your potential clients are aware of your company and its products, they will assess it based on their level of interest. They will almost certainly undertake competitive assessment and evaluate the best option.
  • Decision – Prospects have made up their minds to buy your products or services at this point in the sales funnel. They do this by looking at your price plans, delivery charges, refund period, and other factors. This is the perfect opportunity for you to provide them with the best offer as a digital marketer.
  • Action – Prospects/leads act in the last stage of a sales funnel by buying your products and becoming your customers.

Keep in mind that the job isn’t finished yet. To generate income, you should focus on delivering upsells or product bumps to customers after they enter your business ecosystem.

You should also keep in mind that acquiring new consumers requires a lot more time and money than keeping existing ones.

What is a sales funnel builder?

A sales funnel builder is a piece of software or a collection of tools that allows you to develop and manage sales funnels.The platform is capable of aligning and integrating all of the pieces (landing pages, lead capture, email marketing, payments module, webinar, and so on) so that your sales funnel runs smoothly.

Normally, you’d have to rely on many 3rd party tools to do a single task if you didn’t use a sales funnel builder.

However, because the funnel builder includes all of the tools, you won’t need to conjure up any others. From a single dashboard, anything can be done and accomplished.

So you probably want to know…

What Features The Best Sales Funnel Builder Should Have?

Now that you’ve decided that adopting a funnel builder is a sensible and logical choice, here’s a checklist of essential things to look for as a Digital Marketer:

  1. Easy To Use – A good funnel builder should be simple to use, especially if you’re new to creating sales funnels. It should also allow you to design funnels without having to deal with any coding. 
  2. Readymade Templates – The builder should include a collection of pre-built sales funnel designs to save you time and effort. Furthermore, these templates have been tried and tested to increase conversions. 
  3. All-In-One Tools – It’s critical that the chosen builder integrates all marketing elements into a single dashboard. Email marketing, webinars, lead acquisition, and payment pages are all examples of this. This feature prevents you from switching between numerous apps to complete a single job.
  4. Multiple Integrations – Despite the fact that it is marketed as a “all-in-one” funnel builder, it must have strong third-party connectors. It should also be able to work with your website.
  5. Customer Support – You should also think about whether or not the software is supported by customer service. It’s best to look at their hours of support, response time, and how you can contact them (email, chat, tickets, etc.).
  6. Price Plans – Finally, the ideal sales funnel software should have a reasonable pricing structure and a reliable money-back guarantee. It’s also crucial that the software provides a free trial or plan so you can try it out.
  7. Affiliate Program– Since we are digital marketers, we have to also consider that the platform we use, has a way for us to promote and make additional income. It’s critical to see if there is an affiliate program, how much it pays out in commissions and if you need to be an active member to sign up.

With that in mind, now is the time to examine all of the funnel builders in further detail.

Let’s begin with…

1. ClickFunnels

We can’t do a best sales funnel builder article without mentioning a review of ClickFunnels, this list would be incomplete. Such is the software’s popularity and effectiveness. Russell Brunson and Todd Dickerson, the software’s creators, were the first online marketers to promote the concept of selling through a sales funnel.

They created ClickFunnels to eliminate all of the manual labor and speed up the process of creating a successful funnel. ClickFunnels has developed a user base of 111,300+ users just due of its ease of use during the past year. If you’re a business owner, eCommerce site owner, marketer, blogger, or online coach, ClickFunnels could be able to help you.

clickfunnels homepage

Important Features That Make ClickFunnels The Best Sales Funnel Builder

  • ClickFunnels has a long and illustrious history of designing sales funnels for lead generation, sales, and event management. It comes with a slew of pre-built sales funnel templates to make setting up a funnel a breeze.
  • When it comes to editing funnels in the software, ClickFunnels has a drag-and-drop editor. Furthermore, the drag-and-drop functionality is utilized to create and customize landing pages.
  • Not only are all of the funnels and pages optimized for conversion, but it also goes above and beyond with one-click upsells to boost overall revenue.
  • The native email marketing and automation module (formerly known as Actionetics) in ClickFunnels can send customised email campaigns. You don’t need to use third-party email marketing platforms because ClickFunnels already has an emailing suite.
  • With ClickFunnels, you can create your own affiliate programs to help you expand your business’s reach and attract new customers. You also get access to FunnelFlix, a ClickFunnels training module where you can learn best practices for creating sales funnels.

Pricing Of ClickFunnels

ClickFunnels, like other sales funnel software, offers a 14-day free trial period to allow you to completely evaluate the product before subscribing.

The free trial gives you access to practically all of the features. If you want to keep using the program after the trial period finishes, you’ll have to subscribe to one of its monthly plans. ClickFunnels has two pricing options: a basic plan and a platinum plan.

clickfunnels pricing chart

  • ClickFunnels – This option is $97 per month and includes the ability to develop 20 sales funnels with 100 pages. You can additionally link up to three payment gateways and three domains. FunnelFlix would also be available.
  • ClickFunnels Platinum – It will set you back $297 a month, but it will allow you to develop an unlimited number of sales funnels and landing pages. The number of payment gateways that can be integrated has been raised to nine, and the same goes for domains. You also get priority support and complete access to FunnelFlix.

2. Builderall

With over ten years of experience, Builderall is one of the best funnel builders available. It was first released in 2011, and the team behind it has made substantial enhancements to the software since then. If you start using it right now, you’ll have access to the most recent 5th version of Builderall.

You’ll also be relieved to learn that Builderall’s “all-in-one” feature is the main reason for its success. It includes features such as a website builder, email marketing suite, video hosting, and a chatbot. That is why it has a user base of more than 250,000 people.

builderall homepage

Important Features That Make Builderall The Best Sales Funnel Builder


  • Builderall’s drag-and-drop builder not only allows you to create pages, but it also allows you to design a full-fledged website. You may construct any form of sales funnel using the same drag-and-drop technology.
  • Builderall comes with all of the necessary conversion-boosting features, such as countdown timers, super checkout, and so on. Additionally, it allows for one-click upsells, downsells, and bump sales.
  • Builderall, as previously noted, also allows you to conduct email marketing. You also have the option of using scarcity timers in your email templates to develop marketing automation.
  • This sales funnel builder can also host webinars for your sales funnels. Additionally, you will be able to live stream the webinar onFacebook and YouTube using the live webinar tool.
  • Builderall also includes numerous chatbots and a CRM to ensure that your leads are properly nurtured. SMS marketing is also supported by the funnel builder.

Builderall Pricing

Builderall does not offer a free plan, so it is not a free sales funnel builder. But they do offer a free 14-day trial.  Furthermore, the funnel builder offers most sales funnel features in their cheapest plan (Cheetah – $16.90/month).

Here’s an overview of the pricing plans that give access to the Builderall funnel builder –

builderall price chart

  • Cheetah – The starting plan is $16.90 and gives you 1 domain, 3 subdomains and 2,000 subscribers.
  • Marketer– This plan gives you the same features as the Cheetah, but gives you 3 domains, 5 subdomains and unlimited subscribers.
  • Premium– It will cost you $87.90 per month and will give you access to the funnel builder.
  • Funnel ClubThis plan gives you everything thats in the premium but also includes premium funnel templates an a bunch of other features.  

*All plans come with automatic approval as an Affiliate

3. Kartra

Kartra is another another jewel developed by the Genesis Digital team. In 2018, it was launched as a “all-in-one” eCommerce tool. This is the same firm that designed and released WebinarJam and EverWebinar, two of the top webinar platforms.

Karta has expanded to include some of the best marketing tools, including landing pages, checkout pages, emails, a membership site builder, forms, a marketplace builder, and, most crucially, a sales funnel builder, since its inception. It is regarded as the most comprehensive and best funnel builder due to its array of marketing capabilities.

kartra homepage

Important Features That Make Kartra The Best Sales Funnel Builder

  • Kartra is a “all-in-one” funnel builder that allows you to construct landing pages, integrate a lead capturing module, send emails, sell things, and collect payments, as I mentioned previously.
  • Kartra, like its competitors, provides a slew of pre-built sales funnel layouts. Kartra, on the other hand, is unique in that it allows you to import top-performing funnels from its clients.
  • You can also create an automated marketing sequence to automate your sales process. The sequence would run 24 hours a day, 7 days a week, and would be tailored to each new lead.
  • Kartra allows you to host videos on your landing pages to deliver more value and insight to your potential consumers. You won’t have to rely on YouTube, Vimeo, Wistia, or DailyMotion with this.
  • Kartra also includes a support system with a helpdesk. You may provide immediate help to your clients using this solution, which includes support tickets and live chat.

Kartra Pricing Plans

Kartra offers a unique approach to software trials. You will be charged $1 to try the software for 14 days.

You’ll have to upgrade to a monthly or yearly subscription plan when the trial time ends. There are four subscription levels available right now, all of them are based on the quantity of leads obtained, acquired, or imported.

The nicest part about the Kartra cost is that it gives you access to all of the marketing tools, particularly the funnel builder. Please keep in mind that certain functions may be subject to limitations.

kartra new pricing plan

  • Starter  This is Kartra’s first plan, which costs $99 per month and includes 2,500 leads, as well as the ability to connect 1 custom domain, develop and host 100 pages, 50 videos, establish 2 membership sites, and send 15,000 emails per month.
  • Silver– At $199 a month, the Silver plan allows you to connect three domains, create and host limitless pages, videos, membership sites, and send unlimited emails, among other things. However, the number of leads is limited at 12,500.
  • Gold – Similarly, the Gold package costs $299 per month and includes 25,000 leads and five custom domains. However, it also allows you to create an unlimited number of items, send an unlimited number of emails, and sell an unlimited number of products.
  • Platinum – Kartra’s final plan is $499 per month and includes 50,000 leads and 10 domains. It provides unrestricted access to the features, much like its preceding subscriptions.


What if I told you that a single piece of software could provide you with all of the functionality of a sales funnel builder, as well as a slew of other marketing tools to help you grow your online business? offers a sales funnel builder as well as five other marketing tools, including an online course builder, email marketing, marketing automation, affiliate management, and a website builder, as surprising as that may sound. It clearly proves to be a lifeline for freelancers, marketers, consultants, authors of online courses, small businesses, and others.

You can implement your marketing strategy from a single dashboard thanks to the accessibility of the all in-house features. As a result, frees you from having to deal with all of the difficult integration with third-party programs. is the ideal “go-to” program if you’re hoping to grow your eCommerce business or sell your online courses.

systeme io homepage

Important Features That Make The Best Sales Funnel Builder

  • To begin, provides a user-friendly editor for creating sales funnels. Additionally, you can expedite the funnel-building process by utilizing one of its tried-and-true sales funnel templates. Coupon codes, one-click upsells, order bumps, and more features are also available.
  •’s sales funnel builder is natively integrated with all of the company’s other modules. As a result, combining and executing all of your marketing initiatives from a single dashboard would be easier.
  • has a course-building module available online. You can use this tool to create a course that can be accessed via memberships or subscriptions. Furthermore, for greater conversion, you can host evergreen webinars for your students and prospects.
  • A website builder is also included with the software. To attract clients organically, you can establish a portfolio of your products and start a blog.
  • provides an email marketing tool to keep your clients or students engaged. You can communicate with them about the newest offers and updates with this tool.
  • To send regular emails to your subscribers, the email marketing module works in tandem with the marketing automation tool. Your captured leads’ action can set off your automation rule, resulting in personalized email marketing about your product or courses.
  • This affiliate management tool is included with the sales funnel builder program. You can use this tool to start your own affiliate network and double your referral sales by a significant margin.
  • PayPal and Stripe are also integrated into As a result, in addition to receiving money for your products and online courses, you may also send payouts to your affiliate partners. Pricing

When you look at the pricing structure of, you’ll see that it’s the ideal free sales funnel builder. For starters, it provides a free plan that gives you access to all of its tools for life. Although the free plan has some limitations and restrictions, it is sufficient to allow you to test the software before purchasing a premium plan., for example, provides three pricing levels with monthly and yearly subscription options. You can save up to 30% on a yearly subscription if you choose it. If you don’t want to commit to a longer term, you can subscribe to its monthly options.

Here’s a breakdown of pricing plans and features offered –

systeme pricing

  • Free  A forever free plan lets you create three sales funnels, send unlimited emails to 2,000 contacts, publish one online course, and receive a custom domain, among other things.
  • Startup – At the same time, this plan has a monthly price of $27. In addition to other capabilities, this option allows you to establish 10 sales funnels, 10 blogs, send unlimited emails to 5,000 contacts, launch 5 courses, and have 3 custom domains.
  • Webinar – This membership costs $47 per month and gives you access to evergreen webinars. You also receive 50 sales funnels, 20 blogs, the ability to send limitless emails to 10,000 contacts, the ability to develop 20 courses, and 10 custom domains. This option also includes a number of other features.
  • Unlimited – Finally, this plan costs $97 per month and allows you to create an unlimited number of sales funnels as well as unrestricted access to all of the other tools.

5. GrooveFunnels

GrooveFunnels was founded in the horrible year of 2020, when the entire world was put on pause. However, it is its free-to-use model that has sparked the interest of new marketers, business owners, bloggers, and others.GrooveFunnels also comes with a slew of built-in modules for email, landing pages, membership sites, affiliate management, webinars, and more. So, if you’re seeking the best free sales funnel software, GrooveFunnels is a good place to start.

groove homepage

Important Features That Make Groove The Best Sales Funnel Builder

  • You can easily construct jaw-dropping and conversion-focused landing pages. Sales, upsells, downsells, and checkout pages can all be done on these pages.
  • GrooveFunnels also supports online coaches by allowing them to establish fully functional membership sites. You will be able to build a loyal customer base this way.
  • GrooveFunnels’ email marketing tool is just another plus for the company. You can run behavior-based email marketing and automation campaigns right from the app.
  • GrooveFunnels allows you to establish your own affiliate campaigns if you want to expand your business’s reach and increase sales. You can also set commission rules, JV terms, and other things in the affiliate management area.
  • Aside from that, if you’re confident enough, GrooveFunnels can also help you launch a webinar sales funnel. In addition, questionnaires, quizzes, and a help desk would be used to support your sales funnel.

GrooveFunnels Pricing

GrooveFunnels is the ideal free sales funnel builder since it has an unlimited free plan that gives you access to all of its tools and features.You should be aware, however, that the free plan has some limitations. In the free plan, for example, you are only permitted to create three sales funnels.You can upgrade to GrooveFunnels’ premium version to get around these limitations. It does it by offering a once-in-a-lifetime deal with a one-of-a-kind payment option –

groove price plan

  • FREE – This plan gives you 500 contacts, 2,500 email monthly sends, 1 custom domain, 25 hosted pages, unlimited subdomains & more. 
  • PREMIUM PLUS – This plan gives you 100,000 contacts, unlimited email sends, premium email builder unlimited custom domains & much more.

6. DropFunnels

This incredible all-in-one program was created by Jordan Medirich. He’s a top-notch affiliate marketer and funnel creator. He previously worked for ClickFunnels, where he gained valuable knowledge. Despite his expertise, he was frustrated by the limitations of Clickfunnels and was bored of creating sales funnels over and over again.

dropfunnels homepage

Important Features That Make DropFunnels the Best Sales Funnel Builder

  • Builder that is both advanced and simple to use.
  • Ability to create an unlimited number of sales funnels and pages.
  • Search engine optimization tools that are advanced and well-built.
  • Content that converts a wide range of customizable and pre-designed widgets.
  • Ability to create a website.
  • Link tracking service built-in
  • A fantastic affiliate program that pays out on an on-going basis.

DropFunnels Pricing

DropFunnels offers a two-week free trial of its features, allowing the customer to see if the software meets their specific requirements. If it does, however, the pricing package is as follows:

dropfunnels price chart

  • With the Lite Plan, for $49/month you get all the basic features as well as 1 account, 1 custom domain, 1 website and more.
  • With the Starter Plan, for $97/month you get everything from the previous plan, plus Unlimited Funnels & Funnel Steps, Unlimited Membership Sites & Courses, Unlimited Landing Pages and more.
  • The Ultimate Plan, for $299/month gives everything from the starter plan, plus Private Onboarding Session, 10 DropFunnels Accounts, 10 Custom Domains and more.

7. GoHighLevel

GoHighLevel is a powerful platform that offers a comprehensive funnel builder to streamline this process. In this review, we’ll explore the key features, benefits, and functionality of the GoHighLevel funnel builder, as well as compare it with similar products in the market.

ghl home

Design and Quality

The GoHighLevel funnel builder boasts an intuitive user interface and a user-friendly design. With its drag-and-drop functionality, building funnels becomes a breeze, even for beginners. The platform offers a vast collection of funnel templates spanning 14 different industries and niches, making it easy to find a suitable starting point. Whether you want to capture leads, sell products, or promote courses, you’ll find a template that meets your requirements.

Key Features and Functionality

The funnel builder provides a plethora of features to create engaging and effective sales funnels. Customization options are abundant, allowing you to add interactive elements such as videos, calendars, forms, and more. The platform enables you to add, clone, or remove steps within your funnels, ensuring a seamless user experience. Additionally, you can customize each section, row, and column to maintain a consistent and visually appealing layout.

Comparison with Similar Products

When compared to other funnel builders in the market, GoHighLevel stands out for its comprehensive features and user-friendly interface. The extensive library of industry-specific templates and the ability to customize every aspect of the funnel set it apart from competitors. Furthermore, GoHighLevel’s affordability, especially in the Starter plan, makes it an attractive option for small businesses and entrepreneurs.

Pros and Cons


  • Intuitive drag-and-drop funnel builder with a user-friendly interface.
  • Vast collection of industry-specific funnel templates for various purposes.
  • Extensive customization options to create visually appealing funnels.
  • Incorporation of interactive elements such as videos, calendars, and forms.
  • Affordable pricing plans suitable for different business sizes and budgets.


  • Limited flexibility in customization compared to more advanced funnel builders.
  • Some users may require additional training or support to fully utilize the platform’s capabilities.
  • Advanced features may be limited in functionality compared to standalone tools.

GoHighLevel Pricing

GoHighLevel provides a 14-day free trial for users to explore the platform’s features and functionality before committing to a paid plan.

go high level price chart

  • Starter Plan – $97
  • Unlimited Plan – 297

Final Thoughts – Which Is The Best Sales Funnel Builder?

I’m confident that after reviewing all of the sales funnel tools and builders, you’ll be able to choose one that best meets your business’s demands.Even if you haven’t made up your mind, I recommend signing up for one of their free trials. This will allow you to personally test out the software and, as a result, make a better selection.

If you don’t have time and want my personal recommendation, I recommend either ClickFunnels or GoHighLevel. They are one of the most comprehensive funnel builders I’ve ever used, with nearly all of the necessary elements.

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