What is a sales funnel?
A sales funnel builder's job is to hold your visitors hand through the entire sales process. It captures new leads, builds your online following, and generates sales. According to Sales Force, "businesses that use marketing automation to nurture prospects experience a 451% increase in qualified leads."
The best sales funnel builders provide plenty of creative and marketing assets like landing pages, lead capture elements, email marketing, payment processor, webinar capability, etc.
Because a huge number of prospects or leads may enter your entry-level sales process, only a few of them will make a purchasing decision as they go down the sales process, this idea is referred to as a funnel.
One thing to keep in mind is that when leads progress through your sales process or sales funnel, they demonstrate a stronger desire to buy your items and become your customer.

Regardless of whether you run an offline or online business, your sales funnel must have these 4 steps —
Keep in mind that the job isn't finished yet. To generate income, you should focus on delivering upsells or product bumps to customers after they enter your business ecosystem.
You should also keep in mind that acquiring new consumers requires a lot more time and money than keeping existing ones.
What is a sales funnel builder?
A sales funnel builder is a piece of software or a collection of tools that allows you to develop and manage sales funnels.
The platform is capable of aligning and integrating all of the pieces (landing pages, lead capture, email marketing, payments module, webinar, and so on) so that your sales funnel runs smoothly.
Normally, you'd have to rely on many 3rd party tools to do a single task if you didn't use a sales funnel builder.
However, because the funnel builder includes all of the tools, you won't need to conjure up any others. From a single dashboard, anything can be done and accomplished.
So you probably want to know...
What Features The Best Sales Funnel Builder Should Have?
Now that you've decided that adopting a funnel builder is a sensible and logical choice, here's a checklist of essential things to look for as a Digital Marketer:
- 1Easy To Use – A good funnel builder should be simple to use, especially if you're new to creating sales funnels. It should also allow you to design funnels without having to deal with any coding.
- 2Readymade Templates – The builder should include a collection of pre-built sales funnel designs to save you time and effort. Furthermore, these templates have been tried and tested to increase conversions.
- 3All-In-One Tools – It's critical that the chosen builder integrates all marketing elements into a single dashboard. Email marketing, webinars, lead acquisition, and payment pages are all examples of this. This feature prevents you from switching between numerous apps to complete a single job.
- 4Multiple Integrations – Despite the fact that it is marketed as a "all-in-one" funnel builder, it must have strong third-party connectors. It should also be able to work with your website.
- 5Customer Support – You should also think about whether or not the software is supported by customer service. It's best to look at their hours of support, response time, and how you can contact them (email, chat, tickets, etc.).
- 6Price Plans – Finally, the ideal sales funnel software should have a reasonable pricing structure and a reliable money-back guarantee. It's also crucial that the software provides a free trial or plan so you can try it out.
- 7Affiliate Program – Since we are digital marketers, we have to also consider that the platform we use, has a way for us to promote and make additional income. It's critical to see if there is an affiliate program, how much it pays out in commissions and if you need to be an active member to sign up.
With that in mind, now is the time to examine all of the funnel builders in further detail.
Let's begin with...
1. ClickFunnels
We can't do a best sales funnel builder article without mentioning a review of ClickFunnels, this list would be incomplete. Such is the software's popularity and effectiveness. Russell Brunson and Todd Dickerson, the software's creators, were the first online marketers to promote the concept of selling through a sales funnel.
They created ClickFunnels to eliminate all of the manual labor and speed up the process of creating a successful funnel. ClickFunnels has developed a user base of 111,300+ users just due of its ease of use during the past year. If you're a business owner, eCommerce site owner, marketer, blogger, or online coach, ClickFunnels could be able to help you.
Important Features That Make ClickFunnels The Best Sales Funnel Builder
Pricing Of ClickFunnels
ClickFunnels, like other sales funnel software, offers a 14-day free trial period to allow you to completely evaluate the product before subscribing.
The free trial gives you access to practically all of the features. If you want to keep using the program after the trial period finishes, you'll have to subscribe to one of its monthly plans. ClickFunnels has two pricing options: a basic plan and a platinum plan.
2. Builderall
With over ten years of experience, Builderall is one of the best funnel builders available. It was first released in 2011, and the team behind it has made substantial enhancements to the software since then. If you start using it right now, you'll have access to the most recent 5th version of Builderall.
You'll also be relieved to learn that Builderall's "all-in-one" feature is the main reason for its success. It includes features such as a website builder, email marketing suite, video hosting, and a chatbot. That is why it has a user base of more than 250,000 people.
Important Features That Make Builderall The Best Sales Funnel Builder
Builderall Pricing
Builderall does not offer a free plan, so it is not a free sales funnel builder. But they do offer a free 14-day trial. Furthermore, the funnel builder offers most sales funnel features in their cheapest plan (Cheetah – $16.90/month).
Here’s an overview of the pricing plans that give access to the Builderall funnel builder –
*All plans come with automatic approval as an Affiliate
3. Kartra
Kartra is another another jewel developed by the Genesis Digital team. In 2018, it was launched as a "all-in-one" eCommerce tool. This is the same firm that designed and released WebinarJam and EverWebinar, two of the top webinar platforms.
Karta has expanded to include some of the best marketing tools, including landing pages, checkout pages, emails, a membership site builder, forms, a marketplace builder, and, most crucially, a sales funnel builder, since its inception. It is regarded as the most comprehensive and best funnel builder due to its array of marketing capabilities.
Important Features That Make Kartra The Best Sales Funnel Builder
Kartra Pricing Plans
Kartra offers a unique approach to software trials. You will be charged $1 to try the software for 14 days.
You'll have to upgrade to a monthly or yearly subscription plan when the trial time ends. There are four subscription levels available right now, all of them are based on the quantity of leads obtained, acquired, or imported.
The nicest part about the Kartra cost is that it gives you access to all of the marketing tools, particularly the funnel builder. Please keep in mind that certain functions may be subject to limitations.
4. Systeme.io
What if I told you that a single piece of software could provide you with all of the functionality of a sales funnel builder, as well as a slew of other marketing tools to help you grow your online business? Systeme.io offers a sales funnel builder as well as five other marketing tools, including an online course builder, email marketing, marketing automation, affiliate management, and a website builder, as surprising as that may sound. It clearly proves to be a lifeline for freelancers, marketers, consultants, authors of online courses, small businesses, and others.
You can implement your marketing strategy from a single dashboard thanks to the accessibility of the all in-house features. As a result, Systeme.io frees you from having to deal with all of the difficult integration with third-party programs. Systeme.io is the ideal "go-to" program if you're hoping to grow your eCommerce business or sell your online courses.
Important Features That Make Systeme.io The Best Sales Funnel Builder
Systeme.io Pricing
When you look at the pricing structure of Systeme.io, you'll see that it's the ideal free sales funnel builder. For starters, it provides a free plan that gives you access to all of its tools for life. Although the free plan has some limitations and restrictions, it is sufficient to allow you to test the software before purchasing a premium plan.
Systeme.io, for example, provides three pricing levels with monthly and yearly subscription options. You can save up to 30% on a yearly subscription if you choose it. If you don't want to commit to a longer term, you can subscribe to its monthly options.
Here’s a breakdown of Systeme.io pricing plans and features offered –
GrooveFunnels was founded in the horrible year of 2020, when the entire world was put on pause. However, it is its free-to-use model that has sparked the interest of new marketers, business owners, bloggers, and others.
GrooveFunnels also comes with a slew of built-in modules for email, landing pages, membership sites, affiliate management, webinars, and more. So, if you're seeking the best free sales funnel software, GrooveFunnels is a good place to start.
Important Features That Make Groove The Best Sales Funnel Builder
GrooveFunnels Pricing
GrooveFunnels is the ideal free sales funnel builder since it has an unlimited free plan that gives you access to all of its tools and features.
You should be aware, however, that the free plan has some limitations. In the free plan, for example, you are only permitted to create three sales funnels.
You can upgrade to GrooveFunnels' premium version to get around these limitations. It does it by offering a once-in-a-lifetime deal with a one-of-a-kind payment option –
6. DropFunnels
This incredible all-in-one program was created by Jordan Medirich. He's a top-notch affiliate marketer and funnel creator. He previously worked for ClickFunnels, where he gained valuable knowledge. Despite his expertise, he was frustrated by the limitations of Clickfunnels and was bored of creating sales funnels over and over again.
Important Features That Make DropFunnels the Best Sales Funnel Builder
DropFunnels Pricing
DropFunnels offers a two-week free trial of its features, allowing the customer to see if the software meets their specific requirements. If it does, however, the pricing package is as follows:
7. GoHighLevel
GoHighLevel is a powerful platform that offers a comprehensive funnel builder to streamline this process. In this review, we'll explore the key features, benefits, and functionality of the GoHighLevel funnel builder, as well as compare it with similar products in the market.
Design and Quality
The GoHighLevel funnel builder boasts an intuitive user interface and a user-friendly design. With its drag-and-drop functionality, building funnels becomes a breeze, even for beginners. The platform offers a vast collection of funnel templates spanning 14 different industries and niches, making it easy to find a suitable starting point. Whether you want to capture leads, sell products, or promote courses, you'll find a template that meets your requirements.
Key Features and Functionality
The funnel builder provides a plethora of features to create engaging and effective sales funnels. Customization options are abundant, allowing you to add interactive elements such as videos, calendars, forms, and more. The platform enables you to add, clone, or remove steps within your funnels, ensuring a seamless user experience. Additionally, you can customize each section, row, and column to maintain a consistent and visually appealing layout.
Comparison with Similar Products
When compared to other funnel builders in the market, GoHighLevel stands out for its comprehensive features and user-friendly interface. The extensive library of industry-specific templates and the ability to customize every aspect of the funnel set it apart from competitors. Furthermore, GoHighLevel's affordability, especially in the Starter plan, makes it an attractive option for small businesses and entrepreneurs.
Pros and Cons
Pros
- Intuitive drag-and-drop funnel builder with a user-friendly interface.
- Vast collection of industry-specific funnel templates for various purposes.
- Extensive customization options to create visually appealing funnels.
- Incorporation of interactive elements such as videos, calendars, and forms.
- Affordable pricing plans suitable for different business sizes and budgets.
Cons
- Limited flexibility in customization compared to more advanced funnel builders.
- Some users may require additional training or support to fully utilize the platform's capabilities.
- Advanced features may be limited in functionality compared to standalone tools.
GoHighLevel Pricing
GoHighLevel provides a 14-day free trial for users to explore the platform's features and functionality before committing to a paid plan.

- Starter Plan - $97
- Unlimited Plan - 297
Final Thoughts – Which Is The Best Sales Funnel Builder?
I'm confident that after reviewing all of the sales funnel tools and builders, you'll be able to choose one that best meets your business's demands.
Even if you haven't made up your mind, I recommend signing up for one of their free trials. This will allow you to personally test out the software and, as a result, make a better selection.
If you don't have time and want my personal recommendation, I recommend either ClickFunnels or GoHighLevel. They are one of the most comprehensive funnel builders I've ever used, with nearly all of the necessary elements.
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