Who Regulates Affiliate Marketing?

Who is in charge of overseeing affiliate marketing? That is a very common question among new affiliate marketers.Affiliate marketing as an industry is not governed by a single entity. The level of supervision varies per country. However, running an affiliate marketing business is legal.So, if you live or do business in the United States, the FTC is the governing organization for affiliate marketing.The Federal Trade Commission is in charge of regulating many businesses in the United States, but there is no single agency that oversees affiliate marketing globally.When operating a business in the United States, you must follow both federal and state laws.If you make commissions, you must pay taxes on that income just like any other firm. The best part is that your earning potential is limitless.Just keep in mind the tax laws of your specific nation. You don’t want to risk getting into trouble by failing to pay your taxes.So now we’ll look at the various entities involved in affiliate marketing.

Who’s regulating affiliate marketers?

Affiliate Marketers, also known as Influencers are the ones who actually do the work by influencing prospects and generating traffic, which results in sales.

Affiliate marketers are the “Online Marketing Specialists”, and there are different specialists that consult with government organizations to create policies around the online marketing as a whole, and this also covers affiliate marketing.

In order to know who the governing authority is that is monitoring affiliate marketers in your specific location, you can do a simple Google search on the internet.

Have a look at terms associated with phrases such as “affiliate marketing laws, digital marketing laws and internet marketing laws” in your city, state, and country.

Regulators are always looking to make sure affiliate marketers are disclosing affiliate links, being honest in their advertising, and not representing themselves as the company they are promoting (that is the ultimate no-no).

Who’s regulating affiliate marketing vendors?

Let’s take a look at who’s responsible for regulating the vendors of affiliate marketing. Vendors are the businesses that partner with affiliate marketers to assist them in their marketing efforts.

Some examples of vendors are Clickbank, Amazon, and Legendary Marketer. These are companies that do business internationally and are very strict on following FTC guidelines.

These businesses have a budget dedicated to paying individuals to promote their products and services. The regulating body in the United States would be the FTC or Federal Trade Commission.

https://www.ftc.gov/

Some of these companies are so strict about governing regulations that they proactively ban affiliate marketers from certain countries.

If you want to take things a step further to gain more insight on a company’s habits, you can have a look at the BBB or Better Business Bureau.

Keep in mind that a lot of information you will find on the BBB website is user submitted and has the potential of being biased.

Be sure to do your research so you don’t fall prey to misinformation.

The Federal Trade Commission

Similar to traditional businesses, the FTC has guidelines in place for affiliate marketers. These guidelines are the law of the land.

Unfortunately, most affiliate marketers are unaware that they act in violation of FTC guidelines. Which is the reason why so many social media accounts get shut down and ads get disapproved.

The most important and most commonly violated guideline is affiliates and/or influencers not making it clear that they are in fact an affiliate and are getting paid a commission.

Consumers have the right to know this, and this is why it is required that affiliate marketers place a disclaimer on their websites, letting visitors know that they are endorsing someone else’s products and may get paid for doing it.

Summary

Now that you understand who regulates affiliate marketing, there are a couple more things that I want to stress so you stay out of trouble.

By all means, you should avoid deceptive marketing practices, such as making false promises, not disclosing earnings and making false income claims.

Keep yourself in the clear by following the 4P’s:

Placement (Put disclosures close to the claim they qualify.)
Proximity (Don’t make users scroll or zoom to see disclosure)
Prominence (Make it stand out on the page.)
Presentation Order (Make it “unavoidable” that consumers see disclosure before they can proceed.)

With that being said, be sure to follow the expectations of the FTC, and make sure that you also comply with the expectations of the company that you are representing.

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Mike Garvey JrFounder of BrandTheBoss.com

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Why I Stopped Building Landing Pages the Hard Way

If you've ever sat down to build a landing page and immediately felt overwhelmed by the blank screen staring back at you, you're not alone. For a long time, I was in that same spot. Drag-and-drop builders help, but they still take time. And when you're running a solo online business, time is the one thing you don't have enough of.

That's why I started experimenting with using Claude AI to build my landing pages for me. And what I found changed how I approach the whole thing. In this post, I'm going to walk you through exactly how I do it, step by step, so you can start doing the same.

What You Need Before You Start

You don't need to be a developer for this. You don't need to know HTML. You just need two things: a Claude AI account (the free version works for basic pages) and a Systeme.io account (also free to start).

That's it. If you have both of those, you're ready to go.

Step One: Writing the Right Prompt for Claude

This is where most people get stuck. They open Claude, type something vague, and get back something that doesn't really work. The fix is being specific.

Your prompt needs to include your product name, what the offer is, your brand colors, and what you want the page to do. For example, you might tell Claude: 'Build me a Systeme.io-compatible landing page for a digital product called [Product Name]. The offer is [what it includes and what it costs]. Use a dark navy background with red accent colors. Include a headline, features section, countdown timer, and a buy button.'

That level of detail gives Claude enough to work with. The more specific you are, the better the output.

Step Two: Getting the HTML From Claude

Once you submit your prompt, Claude is going to generate a block of HTML code. This usually takes about one to two minutes. When it's done, you'll see a full page of code on your screen.

Don't panic. You don't need to read it or understand it. All you need to do is hit the copy button and move on to the next step.

Step Three: Importing the Code Into Systeme.io

Now you'll head over to your Systeme.io dashboard. Create a new blank page and give it a name. Once you're inside the page editor, look for the HTML element in the sidebar and drag it onto your blank canvas.

Click on that HTML element, go to 'Edit Code,' delete the placeholder text that's already in there, and paste in the code you copied from Claude. Hit save.

At this point, you'll see your page take shape. It might not look perfect yet, but the structure is there.

Step Four: Fixing the Padding Issues

Here's something that trips up a lot of people. Systeme.io adds default padding to every element on the page. So when you paste in your HTML, you might notice a white bar at the top or gaps where there shouldn't be any.

The fix is simple. Click on the section that's causing the issue. Look for the padding settings, usually labeled in the element options. Drop the top and bottom padding down to zero. Do this at both the section level and the row level. Once you save, those gaps should clear up.

Step Five: Checking the Mobile View

After your desktop version looks clean, always check the mobile view. Claude does a solid job with mobile-friendly code, but the font sizes can sometimes come out a little large on smaller screens.

If that's the case, just go back to Claude and ask it to adjust the font sizes for mobile. Something like: 'Can you update the HTML so the heading text is smaller on mobile screens?' Claude will spit out a revised version of the code. Copy it, paste it back into Systeme.io, and you're done.

The Hybrid Approach: AI Plus Drag-and-Drop

One thing I want to be clear about. When you build a page this way, you can't use Systeme's drag-and-drop tools to edit text or buttons directly. Because the entire page is HTML, those elements don't work the same way. Every change has to go through Claude.

That's why I recommend what I call a hybrid approach. Use Claude to build the sections that are design-heavy, like your hero banner or feature blocks. Then use Systeme's native tools for the simpler pieces that you'll want to tweak often, like your opt-in form or your footer.

This gives you the speed of AI and the flexibility of the builder. Best of both worlds.

How Fast Is This Really?

Here's my honest answer. From opening Claude to having a live page preview in Systeme.io, I've done it in under 10 minutes. The prompting takes about 30 seconds. The code generation takes about two minutes. The import and padding fixes take another five minutes or so.

Compare that to spending 30 to 60 minutes building a page from scratch, and this method isn't even close. It's faster every single time.

Final Thoughts on Using AI to Build Landing Pages

If you've been putting off building your funnel because the tech feels like too much, this is your sign to just start. You don't need design skills. You don't need to hire a developer. You just need to know how to write a decent prompt.

Claude handles the code. Systeme.io hosts the page. You just put the pieces together. That's the whole thing.

I've put together a full video walkthrough that shows this process live from start to finish. If you want to see it in action, you can check that out on my YouTube channel.