Kartra Vs Infusionsoft: Which CRM Should You Choose?
If you want a business that grows the correct way, you want to be sure you have the proper foundation in place. That means integrating the best CRM and tools into your business to see maximum growth.
There are a few basic necessities when running a business online. You've got to have a website, which includes reliable hosting. Also, an autoresponder to store leads and send newsletters to your customers.
But who has the better automated business solution? Well today we're going to tackle that question.
In this review we're going to compare two fantastic automated business platforms:
Kartra Vs. Infusionsoft
What Is Kartra?
Kartra is the all-in-one marketing platform created by Genesis Digital, the same people responsible for WebinarJam and Ever Webinar. (Read My Full Kartra Review)
It's an automated software service that includes everything from hosting, email marketing, video, webinars, split-testing, cart checkouts and sales funnels all designed to integrate seamlessly into your business.
Is Kartra For You?
The best part about Kartra is having everything in-house. Meaning you don't have to hire teams of developers and system integrators to grow your business to the next level.
If you are tired of piecing together business tools that aren’t compatible with each other, then this is the solution for you.
It's also for those who want to spend less time configuring software and more time on what's important, and that's making sales!
As if you didn't already know, Kartra comes jam packed with awesome features to help take your business to the next level. So let's take a brief look at some of those features.
Done For You Campaigns:
Along with the slew of tools to build your online business, Kartra also provides the done-for-you funnel campaigns from legendary marketer Frank Kern.
What I really like about this, is that it allows you to leverage campaigns that are 90% done-for-you. The other 10% is up to you.
- Add your product name
- Add your product image
- Add the pricing
That's it! Kartra makes campaign design simple.
Kartra Site Builder:
Kartra provides many pre-made templates for anything you can imagine, from a traditional home page or blog feed, to long-form sales pages and classic squeeze pages to help build your websites.
Kartra Funnels and Squeeze Pages:
Without boring you with all the details. Kartra does have the ability to create sales funnels and has an array of squeeze page templates to choose from.
Kartra Email Marketing:
Kartra has their own built in email marketing. Which means you're saving money by not having to purchase a 3rd party provider.
With any email marketing software, you can add leads manually or import a list on CSV, which is very useful for those switching from their current email service provider.
Kartra Help Desk:
Normally when it comes to setting up a help desk, you have to look for a 3rd party option like Freshdesk. Not with Kartra though.
Their plans come with a specific number of help desks to easily assist your customers/clients.
All of this can be done straight from their platform and you don't have to front the bill for yet another software.
Kartra Membership Sites:
Membership sites are the new craze and Kartra's are the best!
You want the ability to be paid for your hard earned work and knowledge. Building courses are no simple task and no one wants their membership content stolen and shared across the internet for free.
Kartra's editor allow you to quickly drag and drop to create your membership site with ease.
You can also have multiple memberships tiers along with dripping content so your customers/students don't get overwhelmed.
Currently Kartra has 2 pricing plans:
The Starter plan which is $99 per month and the Silver plan which is $199 per month.
- The Starter plan limits you to 2,500 contacts, 15,000 emails per month, 100 pages, 20 products and 100 automations.
- The Silver plan members can have up to 12,500 contacts, 125,000 emails per month, and unlimited pages, products and automations.
If you want a bigger discount, you can opt to pay annually. This will bring the cost of the Starter plan to $69/mo and Silver plan to $139/mo.
If you want an even bigger discount, they allow you to prepay for 2 years.
If you have a larger business and need more out of your platform, there are also the Gold ($299/mo) and Diamond plans ($699/mo).
What Is Infusionsoft
Infusionsoft by Keap is a cloud-based sales and marketing solution that offers customer relationship management (CRM), marketing automation and e-commerce functionalities in a suite. It helps small businesses across various industries deliver sales volumes and customer service experiences.
Setting Up Infusionsoft
The first thing you’ll run into when trying to buy Infusionsoft is the fact that you actually have to speak to one of their sales reps. While some people may not feel too comfortable doing so, this gives you a great opportunity to learn more about the software, how it can be integrated in your business and whether it’s the right one for you or not.
Some businesses may not be ready for Infusionsoft yet and because of that, they may choose not to adopt it. This is mainly due to the high costs involved. So if you take a closer look at the solutions provided by competitors, it’s easy to become discouraged by the cost of Infusionsoft.
Currently Infusionsoft has 3 Pricing Plans:
- The Basic Plan starts at $199/month
- The Pro Plan is $299/month
- The Premier Plan is $399/month
You are also required to purchase one of their Kickstart Packages:
- Kickstart is $499/one-time
- Kickstart Plus is $999/one-time
- Kickstart Pro is $1,999/one-time
Setup Time: 4 - 12 Weeks
Getting started requires a single phone call, but after that, the real work begins. If you’re an average individual and have minimal computer skills, then it’s going to take you anywhere from four weeks and up to twelve weeks in order to automate your business to the point it takes full advantage of the software.
You need to be very committed, patient and dedicated to go through all this hard work, because once you set it up, you’ll start seeing results. If this is too much for you, then don’t worry, since you can speed up the process by hiring Infusionsoft to help out.
This is by far one of the most useful features of Infusionsoft and it’s definitely one you’ll love. If you believe that the campaign builder may be a bit too much for you, then you may want to schedule a demo and they’ll walk you through it.
24/7 Chat Support:
Around the clock live chat is extremely useful, especially when you don’t want to wait for a few hours or even longer in order to deal with simple, yet damaging issues that could be taking a toll on your customer experience and sales. What’s even better is that if you don’t want to wait for half an hour in order to speak to a customer rep via live chat during the day, you’ll be able to get faster access at night.
Kartra vs Infusionsoft: Whats My Final Opinion?
Who has the better business CRM?
As a marketer and from the perspective of one, I'd have to say Kartra is the clear winner over Infusionsoft.
Let's keep it real. Kartra has way better pricing and is much easier to learn. While I believe Infusionsoft has a great CRM, I still think for the average entrepreneur it might be overkill.
So if you have a growing company and are in need of more customized solutions, then go with Infusionsoft. But if you want a business solution that is simple to learn and navigate, and includes all the functionality you would ever need for your business at a cheaper price, then the WINNER is Kartra!
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