What Is Tailwind?
It’s only the best Pinterest scheduling app for bloggers to increase their reach and engagement. On its own, Tailwind is a scheduling tool for Pinterest, but with the addition of Tailwind Tribes, bloggers can do so much more. With the new update, this content scheduling tool gives bloggers some serious functionality beyond creating a simple posting schedule.
In this post, I’ll be sharing key advice on how to use the Tailwind Tribes feature to share my blog content to audiences organically and revealing some of my best kept secrets to building a profitable Pinterest following as well.
How Can I Use Tailwind?
Tailwinds is like any other Pinterest scheduling app designed to help make managing your content schedule easy and less time consuming. With it, you can schedule all of your pins at just the right time (for your market and target audience) and take the stress out of pinning every single day to promote your blog.
What Is The New Tailwind Tribes Feature?
Tailwind Tribes is an online community, usually made up of bloggers and influencers in a similar market/niche sharing each other’s content. If you have ever been in a comment or engagement pod, then you may be familiar with this setup. Tailwind Tribes gives a similar feel but much more sophistication. The idea is for you to share your blog posts and other content (infographics, guest posts, etc) to the Tribe. If the community (often called Tribemates) likes your content, they share it their Pinterest Boards for their audience to see as well.
The benefit is that you get more exposure and have the chance to introduce your audience to relevant bloggers and content makers as well. This is collaborative marketing at its finest and is a feature exclusive to Tailwind Tribes. Let me be among the first to tell you that this strategy works!
Let me show you how I use Tailwind Tribes for my blog and how easily you can do the same.
My blog is specific to affiliate marketers and people looking to make money online (either as a side business or full-time career). So using my target market, I go into my Tailwind account and find a tribe I want to share my content with.
Once I make a selection, I will share an infographic that covers how to know when it’s time to leave your 9-5 and make affiliate marketing your full-time career. And since people doing affiliate marketing are often bloggers as well, I’ll be sure to add a blogger-focused tribe to my target market so they can get exposure to my content as well. Then, I will share my content and wait for my Tribemates to share it with their audiences as well.
And viola. I just took my content and got it in front of more people than I would have by simply leveraging my connections and community via the Tailwind Tribes.
It goes without saying that using this tool has increased the number of people who see my content. Using my Tribemates audiences, I have the chance to get more people to like my shared content, click through it to find my original Pinterest Board, re-pin, etc. The list of possibilities is endless.
In this example, I only shared my content with two Tailwind Tribes. Imagine what you could do by sharing it to 5 Tribes in your niche. Or 10 tribes. Or even 25 tribes. The growth potential would be exponential at that point.
How Can I Join Tailwind Tribes?
Joining is easy and it starts with your email. You can go about it one of two ways. The first way you can join Tailwind Tribes is you can send your email address to a tribe creator (person who started the tribe you are interested in) and they can add you directly. The second way is to use a tribe creator’s link (just click the link and follow instructions for consideration).
You get access to all this information after you join Tailwind Tribes. Once you’re a member, you will see a menu on the left side of the screen. That is your Tribes menu. Clicking on it will take you to your Tribes’ options.
How Do I Know Which Tailwind Tribe Is Right For My Business?
If you hate overwhelm like I do, then you’re in luck. This app makes it very easy to find the best tribes to share content with. It used to be that finding the right tribe for your business was like trying to score an invite to a high-stakes poker tournament. Users could not even find tribes because they were not publicly searchable.
However, now you can use the “Find a Tribe” tool located on the Tailwind Tribes Dashboard.
There are even categories that you can browse for and connect with people across many different niches and markets. I’ve provided an example below:
How Much Does It Cost To Be A Tailwind Tribes Member?
The good news is this: You do not have to be a paid member to access some of the cool features Tailwind Tribes provides. You will need to open an account with Tailwind for Pinterest though. Here’s what you get as a free Tailwind member:
- Access to 5 Tribes per month. You can make 30 content submissions per month as well.
- Need more? You can always upgrade your membership to get access to more Tribes using what they call “Power Ups” (similar to Trello). Using Power ups will increase your submissions and give you additional tribe board access per month. Adding more bandwidth won’t break the bank either. Power up start as little as $5 per month.
- Feel free to try Tailwind with this link. If you’re ready to try something more substantial (like the Pinterest scheduling features and analytics) in addition to having access to Tailwind Tribes, then upgrade your account for $15 per month. (Update April 2019) I have recently upgraded my account and it has been a game changer for my Pinterest account growth.
How Can I Promote My Blog Using Tailwind Tribes?
Using Tailwind Tribes to promote my blog content has seriously helped me establish myself as an affiliate marketer and online entrepreneur. You may have heard a lot of advice on blogging in 2019 (like it’s dead or unnecessary) but I’m here to tell you that if you don’t have a blog to promote your business, you definitely should. Having your own blog gives you the chance to create content that is unique to your audience. Also, if gives you complete control of your business as well. If you are promoting strictly on Instagram, YouTube or other third-party platforms, your business will be lost if those websites or apps suddenly shut down or in the event you get locked out of your account. So please, if you haven’t already, take advantage of creating a blog for your business.
If you already have a blog, then you most certainly should be using Pinterest to create pins related to your blog content and promoting those pins directly on the platform. If not that has not been your strategy with blogging and Pinterest, I’d highly suggest you make that a part of your business model as soon as possible. Use Tailwind Tribes as just another resource to boost your blog content. The more eyes on the pins you create to promote your blog, the more potential re-pins using Tribes and the more traffic to your blog. It’s a win-win solution!
What Are Some Things A Newbie Tribe Member Should Know?
First, know that the Tailwind Tribes community runs deep. That’s a great thing though because you can reach out to talk to almost any community member. To do so, simply click on the little speech bubble on the bottom right side of your screen, select a member and start chatting them directly.
Next, it is important to know that every tribe is unique and many have their own rules. Those rules are drafted by the person who created the tribe. For an example of this, you can join my Tailwind Tribes for affiliate marketing bloggers. Joining will give you some practice using the Tribes feature, while gaining more exposure to your pins.
And finally, some people get overwhelmed at the thought of having to re-pin hundreds of community member’s content. However, it is best not to worry about that. Unless the tribe you join requires you to re-pin all content as a condition of membership, then you have free reign to re-pin what makes sense for your audience and your brand.
Sure, people usually prefer member to re-pin as much as they can in the tribe. However, you have to stay true to your brand and true to your audience. That’s how you build trust. So if something a Tribe member pins doesn’t flow with your style or you know your audience will not receive the information well, then don’t re-pin it. Also, Tailwind has made it easy to hide pins that you are not interested in re-pinning.
*Bonus. If you start your own tribe, you can dictate the pinning term and regulate the group pins how you see fit. For example, as a Tribe creator, you have the power to delete pins from the tribe or remove people from the group who violate your terms (like spamming the tribe, posting vulgar content, etc.). Which brings me to my next topic...
How Can I Start My Own Tribe?
Once you start getting the hang of Tailwind Tribes, you can start your own. It’s a very simple process too. All you have to do is click the “create new tribe” button and fill out the information provided. Being in control of your own tribe is fun. You can invite whomever you want and really tailor it to fit the needs of your brand and your audience. For example, you can create a tribe for bloggers in a select group. Or you can create the tribe based on a topic your audience finds relevant. Whatever you choose, you can use Tailwind Tribes as a great place to network and collaborate with content creators you find interesting.
Is Tailwind Tribes Worth It?
Definitely! Listen, I have tried all type of paid advertisements for my business. I’ve done Facebook Ads. I’ve used Google Ads. I’ve done some Instagram promoted posts and paid ads as well. In the game of online marketing, one thing is for sure: People pay for reach. With Tailwind Tribes, you do not have to pay to get the same type of reach you would with paid advertisement. The great thing about this tool is that the reach and exposure you gain is genuine and organic. And best of all? It has potential to keep growing over time, without you spending a dime.
Every week I log into my Tailwind account and see that my numbers have continued to grow. And I have already established that the more people see my pins, the more they are directed back to my Pinterest Board and ultimately to my blog.
I’m all for using the free version of Tailwind Tribes for newbie affiliate marketers and bloggers trying to maintain costs as they start their business. That makes sense. But, if you were to ask me what tools I would have paid for upfront when starting my affiliate marketing business, I would hand-down name Tailwind Tribes as on of my top three. In a nutshell, here’s why:
My content + 5 Tailwind Tribes = More audiences to share my content on Pinterest
That ultimately means more traffic to my blog. And my blog is where I make more of my money than any other medium.
So again, feel free to try Tailwind below. If you’re ready to something more substantial (like the Pinterest scheduling features and analytics) in addition to having access to Tailwind Tribes, then upgrade your account. I have the upgraded account and it has been a game changer for not just my Pinterest engagement, but my blog (and income) as well.
Comment & Further Reading
Share this post and let’s stay in touch! Leave me a comment below and let me know what you thought of the post. Also if use Tailwind Tribes..comment below on how it’s working for you and your business.
Mike Garvey Jr
Founder of BrandTheBoss.com
Work From Home
Want to learn how to start an online business and work from home like I do?
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